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Milano Friendly

what is it

Milano Pride is an event that deals with freedom and inclusion, and which is made possible by annual involvement of the city’s public offices, cultural institutions, associations, and businesses. We want a Pride that lasts all year long, in our everyday life, in the little things that make up our existence, such as going grocery shopping, or to clubs and restaurants.

For this reason, we have created a “Milano friendly” network, which gives visibility to those businesses that choose to openly brand themselves as “friendly“. This means:

• they commit to creating an environment that is open and non-discriminatory
• they declare their support of Milano Pride
• they support “friendly” events by allowing advertising of these events in their businesses.

Businesses can be a part of the “Milano Friendly” network by entering into an agreement that gives discounts to those who possess an Arcigay/Arcilesbica or Pride Card. Businesses who enter into this agreement can be mentioned in the “Milano Friendly” section of the Milano Pride website, if they so wish.

The agreement is annual and it will be automatically renovated each year , so as to be able to brand one’s business as “friendly” for the whole year and not just during the Pride season.

Agreement conditions

Supporter
Minimum contribution of 50 €

• The supporter will decide on a particular discount to be given to those who have an Arcigay or Pride Card (the Pride Card is valid only for the month of June and available for download at www.milanopride.it)
• The supporter will display a sign stating the discount to be given, as well as a window sticker on the storefront (both supplied by Milano Pride)
Support to Milano Pride promotion and communication through own channels *
• The supporter will display a Milano Pride flag outside of the place of business
• The supporter's location and logo will be shown on the Milano Pride website that will be used for advertising purposes
• The supporter will have a personalised promotional post on the Milano Pride instagram profile

Partnership and visibility kit
Minimum contribution of 25 €


• The partner will decide on a particular discount to be given to those who have and Arcigay or Pride Card (the Pride Card is valid only for the month of June and available for download at www.milanopride.it)
• The partner will display a sign stating the discount to be given, as well as a window sticker on the storefront (both supplied by Milano Pride)
Support to Milano Pride promotion and communication through own channels *
• The partner will display a Milano Pride flag outside of the place of business
• The partner's location will be shown on the Milano Pride website that will be used for advertising purposes

Partnership
No minimum contribution

• The partner will decide on a particular discount to be given to those who have and Arcigay or Pride Card (the Pride Card is valid only for the month of June and available for download at www.milanopride.it)
• The partner will display a sign stating the discount to be given, as well as a window sticker on the storefront (both supplied by Milano Pride)
Support to Milano Pride promotion and communication through own channels *
• The partner's location will be shown on the Milano Pride website that will be used for advertising purposes

* Pride Week promotional material will be in different formats depending on the communication channels that the business chooses to utilise (Infographics for Facebook, banners of varying sizes for the website, standard mailings, posters).

FAQ

Are the Milano Friendly agreements valid only during Pride Week?

No, they are valid for a year.

How can I get discounts?

During the whole year, you can get discounts by showing your Arcigay/Arcilesbica card.

Are there other ways I can get a discount?

Yes. During the month of June, you can download the Pride Card from www.milanopride.it.

Where can I find businesses that are Milano Friendly?

On the Milano Pride website.

Who do I contact in case I have a problem?

You can write to partner@milanopride.it.

Can I recede from the agreement?

At any moment, you can recede by writing to us at partner@milanopride.it.

How do I advertise the discount I intend to apply?

Your discount will be indicated on the Milano Pride website and will be on the Milano Friendly sign that will be displayed in the store.

What cards can clients use to access the discounts?

They can use the Arcigay/Arcilesbica or Pride Card (valid only through June).

How much visibility will I have if I agree to adhere?

The free agreement will allow your business to be shown on a map on the Milano Pride website.

What is the visibility kit?

It is a kit that is made up of a large Milano Pride flag, plus a small flag, with a flagpost to help attach it to the outside of your business.

Is the kit free?

The kit is available with a 25 € minimum offer.